Is the Purpose of Your Business Selfish?

This week we want to think about the idea of whether or not a small business is a selfish thing, especially when you’re running the small business for you to just make money from it.

Anthony went through a phase where he was looking to make his supplement companies purely automated in order to generate cash flow. After hitting milestone after milestone, he quickly realized that there was very little satisfaction in just getting bigger numbers of sales each month and having a larger bank account. After awhile, it was essentially meaningless.

He switched gears and realized that he could make his businesses into something beyond just a way to generate profits. He could employ other people in a great work environment, he could use his revenue to positively affect the healthcare industry or develop a new product or testing method to improve human health (like cheaper, more efficient ways to do certain blood tests).

Thinking about your business like this can be hard because usually, if left unchecked, it all boils down to the thought of, ‘I want to make as much money as possible to be super rich’. It’s so easy to fall into that trap.

Solving big problems and making a positive impact on people’s lives and the world around us is a purpose that will have longer lasting impact. And one positive side effect of doing something bigger that helps more people is that it actually leads to greater revenue than just trying to make money for the sake of making money.

This Week’s Challenge

Review your purpose (if you have a DDJ) and check to see that your business actions align with the purpose.

If you don’t have a Daily Domination Journal, think about this, ‘What is the purpose of my business?’