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Last week we talked about defining your purpose, vision, and goals.

This week we want to take you through an exercise we find very helpful called Goalstorming.

We are all familiar with brainstorming, but what about brainstorming goals? That is goalstorming and there is a great process you can use to go through this drill to find your ‘lead domino’ goal. You MUST find your lead domino goal.

The Goalstorming Steps

Get a piece of paper. Write down the date at the top. Think about different areas of your life (work, financial, family, health, etc).

On the sheet of paper, write down 10 goals that you have in those categories (a total of 10, not 10 for each category).

Analyze the list and think about this: which goal, if met, would help to meet the other goals?

That is your lead domino. That is the goal to focus on.

6-Step Action Plan

Once you know what your lead domino goal is, follow this 6-step process:

1. Write down the lead domino

2. Set a deadline

3. Make a list of all the things you could do to achieve it

4. Prioritize that list, putting the things that would have the largest impact and are easiest to do at the top (get some momentum going)

5. Take immediate action. Do something right now.

6. Every day, perform at least 1 task that moves you toward your goal

If you follow this and each day perform at least 1 thing that helps you to achieve that lead domino goal, you will be well on your way. Think about that first domino being knocked down and how that creates an unstoppable force.

This Week’s Challenge

This week, your challenge, should you choose to accept it, is to Goalstorm and then go through the 6-step action plan.

And now, you know what time it is…time to…



Podcast Transcription


Ryan: Hi! I’m Dr. Ryan Debell. Welcome back to the Health Fit Biz podcast. This is episode number 16 and what we are going to be talk about in this episode is goal storming. You guys know brainstorming about ideas. Goal storming. Well, the name will suggest what is it. This goal storming exercise / activity, I described that Anthony and I talked about in this episode has been instrumental for both of us in helping to figure out what exactly should we be focusing on in terms of our goals. Which goal is going to have the largest effect on the other goals. So, without further ado let’s listen in to this episode on goal storming.

Ryan: Dr. Anthony Gustin!

Anthony: Welcome Dr. Ryan to another episode of the Health Fit Business Podcast!

Ryan: You said the whole name.

Anthony: I was greety today.

Ryan: Oh, my gosh! You’re so greety.

Anthony: Anyway!

Ryan: Keep going. Keep going.

Anthony: We have a special guest on the podcast and that will be goals.

Ryan: Okay.

Anthony: And I think you have something to tell us about. We did a recent episode on purpose, vision and smart goals. We had about five million questions “Oh! I have these goals but how do we get them priority? How do I know what to do? When to do them?”

Ryan: Yeah!

Anthony:  So what are we talking about?

Ryan: Well, there’s a very nice exercise with goals that you can use that will really help you sort out what is the most important. I’m sure people are familiar with Dominos?

Anthony: The pizza?

Ryan: Not the pizza. Not what I wanted last night but you wouldn’t let me get.

Anthony: Tequila?

Ryan: Yeah! So… What was the thing you got called?

Anthony: Oh,  

Ryan: Yeah. I still don’t know what you’re saying. It was good though. Five stars although that was more like three-stars.

Anthony: Yeah. I needed both. 74 stars.

Ryan: 74 stars. Yeah. They weren’t quite put enough spices in there. Anyways, side tracked. Here we go. So, in terms of figuring out you know. We talked about purpose, and vision and goals on the previous episodes. Not every goal in your life will be just aimed at your purpose because you might have other things in life. You might want to be healthy, you might want certain family characteristics. you might want like friendship, goals, and like personal goals.  So, I was reading this book by Brian Tracy whose by the way is absolutely fantastic.

Anthony: B.T!

Ryan: You know one thing is we don’t make all these stuffs up. We learn from a lot of people. It’s always funny when people are afraid to reveal their source.

Anthony: Yeah.

Ryan: Did you ever always notice that like anyways… We read books. We learn from a whole lot of sources. Brian Tracy, great book I was reading on self-discipline. Because that’s an area that I feel like I could always improve on as being more disciplined. Anyways, thinking about the deep work episode. Getting those hours even though it’s not easy. Self-discipline- huge characteristic to develop. Anyways, in fact, in that book there is an exercise that I went through on goal setting. And I found it very powerful for me and I want to share it with you guys. I kind of recommend the book that I got it from but you can use the thing that they call 10-goal exercise. What you do in the 10-goal exercise is you take a sheet of paper out. You put a date at the top, the date of today, and then you can think about the goals and different categories of your life. Family goals, financial goals, fitness goals and personal goals. And if you thought about “What goals do I want to achieve in each of those areas in the next 12 months?” Just write down a list of 10-goals. Don’t even worry about, you know this is something that’s challenging to you. Sometimes people are afraid to write down their goals if they feel like they don’t know how to achieve the goal.

Anthony: Well, how’s it going to figure out?

Ryan: Exactly! And that’s something that is in the business world, people will set the goals and then figure out how to do it. I think that gets lots of people sometimes. You don’t need to know how to do it before you set the goal. Set the goal and that will drive you to figure it out. So, write down ten goals that you really would like to achieve in each of those areas not 40 total, 10 total that you want to achieve in the next 12 months. Then what you’re going do to is look at that list and think to yourself “Which one of these goals, if achieved, would help to essentially down stream achieve the other goals?” So let’s say for example I wrote down a goals that “I want to achieve, to be able to get a Range Rover. Like in the next 12 months I want to be able to drive a Range Rover. ”

Anthony: Awesome! Sound system…

Ryan: And then I have another goal, “Oh! I want to live in this neighborhood.”  Like a nice neighborhood that you would like to live in or “I want to pay off my student loan” or “I want to to only have to… I want to be able to go to x number of vacations. I want to go visit Europe. I want to blah blah blah.” Whatever it is. I want you to look at that list and go “Okay. Does me going on vacation help me achieve getting a Range Rover? No.” But if one of my goals was to make a $100,000 per month, “Does that help me get a Range Rover? Yes. Does that help to paying off my student loan more easily? Yes. Does that help me to x, y or z?” Whichever one of your goals on that list allows you to do the other ones, that’s the one you should be focusing on because many goals are dependent upon another. Just like what we talked about with the Dominos. We just talked about the pizza and then you’re done. We even talked about the Dominos. The whole point…

Anthony: We talked about the lard guy and the Dominoes, 5 stars or74 stars.

Ryan: All very important things. So, talked about the Dominos.

Anthony: So, the book is called “The One Thing” Again, we learn things from other people that have spent time doing the work.

Ryan: It’s almost like when you read books, you can skip decades of painful learning.

Anthony: And so…

Ryan: If you read a book, if you read 10 books in a month, that’s a lot. If you read 4 books a month, then you ended up reading 48 books a year, that is like literally 500 years of knowledge that you can learn in a year.

Anthony: It’s crazy. Sorry! Back with the Dominos. You don’t want to forget about this. Tim Ferris he use this concept a lot as well as far as being able to get more things done in a shorter period of time. If you are dealing with things that come knocking like Dominos as you would see, you’re going to have a much easier time doing the other things and much less input having to be done. And so, like Dr. Ryan was saying here if you’re trying to work on goals where everybody is where every goal has its own path but that could be solved by just one things that you could do, it’s so much easier to get your goals done which is one Domino.

Ryan: Fine. Would you say fine leading Domino?

Anthony: Leading Domino, yeah. So, the book is called “The One Thing” that addresses this principle a lot. So, it’s funny that the One Thing will make it easier to do.

Ryan: So, if you do this exercise with the goals, that helps you better clarify what is  “The One Thing.”

Anthony: Precisely!

Ryan: Then, do you have something to add?

Anthony: Yeah! So, I got an example of “Oh! Yeah! If I make x amount of money in per month, it would make all my other goals much easier.” Right? And so, I know you are barking at me to do this exercise when you first learned about it.

Ryan: Woof… Woof..

Anthony: And so, I went through it and for me I have all these kind of hollow things I should be doing as far as far as content creation and work, and for me more money would not fix those goals and so for me, it ended up being “I need to focus 100% of my attention on my health and mental performance. And so, all my decisions basically need to be fostering improvement of health and mental performance. That’s why I’m doing Keto-based diet currently. My workouts are not super intense.

Ryan: I remember you telling me you felt really great after making your work out less intense.

Anthony: Oh! I feel amazing! And so, my programming is not CrossFit specific. I guess, way lower intensity. All these things make my mind sharper and clear and if that can happen that will make all my content -creation and money business ideas, everything else super easy.

Ryan: Wow. You’re making me sound superficial with my brain storming.

Anthony: Everybody have different goals. Different Dominos, not eating the same pizza you know.

Ryan: Right! I like the premium chicken with the roasted red bell peppers.

Anthony: That sounds disgusting! Anyway…

Ryan: Okay. After you figure that out what the lead Dominoes is…

Anthony: Wait, your example is you want to buy a Range Rover and live in this neighborhood and…?

Ryan: I was just throwing out examples. Do you want to know my real goals?

Anthony: Yeah, you’re willing to share?

Ryan: I’ll share some of my goals sure. So, one of my goals was I would like to make it so Alona work less.

Anthony: It’s so generous. And who is Alona?

Ryan: Alona is my wife. She is an operating room nurse. She worked while I was going through school and while I started my business.

Anthony: Time to pay back.

Ryan: Well I mean, I would love to make it so that she can work less and do more of like the photography stuff that she really enjoys doing. So, that was one of my goals.  Another one of my goals is as we prepare to eventually have a family.

Anthony: Uh-oh! Getting serious!

Ryan: Oh, you ask what my goals are. We’re getting real or not?

Anthony: I guess so.

Ryan: I want to be in a different neighborhood that has better school district. So, I would like to move to a different neighborhood.

Anthony: What zip code?

Ryan: I don’t know the zip code. I don’t know the zip code. And then of course, based on our previous conversation of purpose, visions and goals, there’s certain ones there that I don’t want to hit certain amounts of ys, certain amounts of zs. And I found out that if I could hit the goal of having a revenue stream of $100,000 per month from all those avenues, I will meet those goals very easily. So rather than focusing on, “How am I going to get to that neighborhood or how am I going to get here?” One of my main things is “How much value can I provide so that my revenue streams end up being that amount?” So, that what’s written, you saw my white board.

Anthony: Lead Domino.

Ryan: That’s the lead Domino because if I can achieve that level of recurring revenue then I know that I can do all those things.

Anthony: There it is!

Ryan: You know it’s funny as we are getting on this topic.  I was having a conversation with somebody and I know that you agree with me on this. Thinking that making money is like dirty or bad. Like sales are bad “Oh! It’s sleazy to sell things.” That could not be further from the truth. Further, not farther. It’s a degree. That could not be further from the truth. That’s a whole different topic. Anyways, yeah!

Anthony: We could do a whole episode on that.

Ryan: If you don’t have income and revenue goals though, like that’s… If you don’t measure, you don’t manage.

Anthony: Everything’s sleazy but generally if you’re doing the right thing revenue is tied to providing value.

Ryan: Exactly!

Anthony: Derrick Severus. This guy, he’s really awesome entrepreneur. He said, one of the obligations is to make as much money as possible because it’s a testament to how much value you are providing. He also says it’s an obligation to be as famous as possible. You have more influence to be able to make more impact. And so these things kind of counter-intuitive that people think are vain or sleazy or selfish.

Ryan: Right. You’re not going to make more money unless you’re providing more value. So, what I found was one of my goals for example was “Oh! I want to make a product on my site that you know is this or that, or that, or that.” If I have that overall, I want to generate this much revenue per month, I’m going to do those things to meet that.

Anthony: Yeah. You have to provide value to be able to do that.

Ryan: Exactly! That also lends itself to other things a little bit more materialistic but it also leads to my goal of reaching x amount of people. Because if I know that if I get that much revenue, that has to happen.

Anthony: Love it!

Ryan: Dan Kennedy also talks about this.

Anthony: D.K.

Ryan: D.K.! You have an obligation to your family to have your business be very successful.

Anthony: That’s it?

Ryan: I’m just saying that that’s one of the things that he also said. You have an obligation to be as successful as you can be. Any success that you leave on the table is just a waste of your potential. Would you agree with that?

Anthony: Yeah, I mean… Why…?

Ryan: Why are we doing what we’re doing?

Anthony: Yeah.

Ryan: Okay.  So, let’s get in to the… Do you have something to add to that?

Anthony: Yeah. I agree with you

Ryan: This is a very real conversation, it’s totally unscripted.

Anthony: Excellent!

Ryan: Now there is a six-step process.

Anthony: Oh! So, we have the 10.

Ryan: Are you eyeing my surface book?

Anthony: I think it’s hurting my neck. Oh, my gosh! So, we have… what’s first? Generate the ten ideas?

Ryan: Generate the ten ideas then there’s a six-step process. Once you know that first, the lead Domino is, write that down, then set a deadline, because if the goals are not written- not going to happen. And then make a list of everything you can do to achieve it. Then, organize that list by priority. Which things on that list are going to have the greatest impact? Then take action, immediately.  So, aka “get after it.” And then every day, work on something on that list, aka “Deep Work.”

Anthony: Deep work habit.

Ryan: Aka deep work habit.

Anthony: And this is where all these concepts start to come together.

Ryan: Exactly! So, once you know your purpose and vision, that will help you do this goal thing.

Anthony:  And if you don’t have idea what we’re talking about, you better go back to that episode.

Ryan: Yeah. Go listen to the Purpose, Vision and then your goals.

Anthony: And then Habits and Deep Work and Time Blocking.

Ryan: Yeah! It’s clear that this podcast builds on itself. And then figure out based on that, “What do I need to do monthly? What do I need to do daily? What do I need to do weekly?”

Anthony: Hourly, minutely, secondly.

Ryan: Well, if you’re talking about Dan Kennedy, again DK, he says he doesn’t time block. His day is scripted.

Anthony: Okay. What does that mean?

Ryan: So, time blocking would be… And then I thought this is really interesting I don’t know that I can do this scripting. So, time blocking will be “Okay. I’m going to have an hour, 2 hours to do this and then I will have a 2-hour block to do this and then blah blah blah…” He said his day is scripted meaning that if you thought about the script of a movie, it is like down to the minute. So, his day will be “From this 15-minute block like from this 14 minutes I’m going to be with this person on a phone call and then I have 1 minute to call the next person and then I’m on the phone with them for 14 minutes.”  And then, so he was like “I don’t have time to take other people’s call and answer things that aren’t important. My days are scripted.” There is no time, it is already scripted.

Anthony: Interesting take on things.

Ryan: He is a hugely successful guy. I don’t think that I… Anyways, minutely. You know who I am reminded of those? Dr. Bormann.

Anthony: Why?

Ryan: Because I saw his notebook once for his lectures, he had his points written down for the 50 minute lecture by the minute.

Anthony: Seriously?

Ryan: Every lecture. Every class that he taught, he had 50 lines in the notebook and it was the minute. So, he would always glance at the clock to make sure that he was on phase. And when people ask questions, it would frustrate him because he literally have the class scripted.

Anthony: Wow! Billy Bormann. Yeah. For me that doesn’t work because if I get, I would need to have an assistant at that point because if I will get a little bit off I would just threw the entire script of.

Ryan: Yeah, yeah. You have to update.

Anthony: That’s also a Domino effect.

Ryan: Exactly.

Anthony: Not a good one.

Ryan: So, to summarize this.

Anthony: I guess to summarize this, we’ll do w weekly challenge.

Ryan: The weekly challenge for this week is use the ten-goal exercise as described and then go through those six-steps of writing it down, set a deadline, making a list, organize that list by priority, taking action, and then figure out how to work on that every single day.

Anthony: Right. So, when you’re doing your ten-goal generation, it would not be great to write this in a computer right? It will be good to write this in a sketchbook.

Ryan: Yes. Write it by hand, this whole thing should be done by hand because there is just more creativity that comes out of your brain when you’re able to just flow it out on paper with no restrictions.

Anthony: And so, if you’re trying to find the lead Domino, which one will have most effect, I showed you this content map, and then I was saying which one would have been written for whatever.

Ryan: Right.

Anthony: You said it was like Ax Vasquez. Yeah. There was like arrows everywhere and cross out and then circles and this goes here. Whatever. Do that same thing when you have goals written down on a sketchpad. “Oh! This one will go here. This one will go there.” Figure out like “Oh! I should copy and paste this and cut that and it has to go in this position.” It doesn’t work.

Ryan: Yeah. What do we call it? Goal storming?

Anthony: Yeah.

Ryan: It’s like brainstorming about goals. We’re going to call that goal storming. So, do your goal storming. Do your goal storming exercise and then do those six-steps and I think that, go get after it!

Anthony: Get after it!

Ryan: Thank you guys for tuning in to this episode of the Health Fit Business podcast. If you find it helpful, please share with someone that you think it would also help and leave us a five-star rating on iTunes. Make sure also to go to and sign up for the email notifications to which you can find right on the homepage so that you get all the updated podcasts and blog posts sent directly to you. Until then, we will see you next time.