Some of you enjoy consuming information by reading, and some of you enjoy digesting it by listening while you do other things. If you need to listen, have you covered. You can listen to the podcast of this concept here. If you like to read, then strap in for a ride.


What is your goal with what you do on a day to day basis? Stop for 17 seconds and think about this question.


Long term goals that lead to daily actions differ greatly on a person to person basis. Some people do what they do to accumulate things, some people need/want money, some want to achieve status or fame and some genuinely want to help others.


I argue that every goal should be rooted in one singular concept: always try to provide more value to more people. If you provide more value to more people, you will reach your goal faster. 


If you want money or things, provide more value to more people. Bill Gates is the richest man in the world because he provided the value of a computer to everyone who wanted one.


If you want status or fame, provide more value to more people. Brad Pitt is one of the most recognizable people in the world because he provided the value of entertainment for anyone who wanted it.


If you want to help others, provide more value to more people. Edward Jenner made the vaccine for small pox and millions of lives were saved because of this.


If you’re reading this right now, you have the ability to provide more value to more people. It may not seem like it,


Think about this for a second: Everyone you meet knows something that you don’t know.


Everyone is unique. Everyone has their own skill set. Everyone has their own perspective and background.


The more specialized skills, knowledge or abilities you have, the more of an ethical obligation you have to reach more people and provide more value. This is even more true if you can help more people in a health or fitness business.


You’ve invested in yourself to be able to improve the life of someone else. Not scaling and helping as many people as you can is a shame.


If you’re a busy solo practitioner with a packed schedule and see 10 people a day, how much value are you really providing? There are millions (if not billions) of people in the world, that if exposed to your knowledge, would benefit tremendously. So how are you reaching them?


If you confidently knew that more people should be doing something you know to achieve better health, but you’re not trying to educate and inform others, you are doing both you and them a disservice. You are holding yourself back from reaching your goals, and they are not improving their quality of life as much as they could.


Stop hoarding your unique abilities and knowledge. Stop trying to provide value to 10 people, and start trying to provide value to 10,000 people. No matter what your goal is, you’ll get there easier if this is scale is your compass.


Think about what your goals are, then think about how to use your own unique skills, abilities, or knowledge to get there by providing more value.


How many people are you reaching and providing value for? 10 or 10,000?